Content is what makes communications interesting and relevant for the customers: women, children, families, premium target groups, business partners, style and expert groups. The right journalistic realisation of topics for the specific target group is key here. Only someone who has something to say can initiate a conversation. This journalistic and publishing “conversational relationship” actively encourages customer dialogue, creating a modern sense of community. Thus it opens up a wealth of new marketing opportunities by addressing new target groups in a spirit of partnership.

Target groups & communities

• The premium publications of Journal International reach premium target groups at the highest level throughout the world of luxury, beauty, fashion and business.
• The family publications of Journal International tap into the extremely attractive target group of families, focussing on life planning, men, women & children, recreation & entertainment with exactly the right approach.
• Publications aiming to enhance the loyalty of high-value customers in the context of high-quality CRM or directly at the point of sale create a highly effective platform for communications.
• Publications relating to the world of fitness, wellness, health and sports offer the perfect thematic environment for young, dynamic and future-oriented target groups. 

Business media

• Journal International’s business media communicate with business partners and B-to-B customers of companies in a competent, factual and convincing way.
• Journal International’s media help motivate company employees - advising and inspiring and thereby actively supporting internal communication.

Digital media

• Journal International’s e-journals and e-newsletters transfer its journalistic competence to the electronic publishing world.
• Journal International’s online magazines activate a constant target group-dialogue via up-to-date information, support and interaction.