JournalTV: Magic Marketing Day in Pacha
With guests such as design visionary John Thackara, as well as a host of other speakers, Journal International discussed the potential and opportunities available for the future of communication at its event at the Journal Loft Academy.
TIME IS LUXURY – 2009 LUXURY SURVEY
Having time and the freedom to enjoy it are our most important luxuries, according to this year’s reader lifestyle survey by and , Europe’s premier luxury magazines. That holds true despite the current economic downturn, which is forecast to last through 2009, and the study predicted the state of the economy would provoke a return to classic “material values” such as luxury travel, luxury hotels, consumer technology and fine dining.
First published in late 2007, the reader survey was updated this year to reflect the latest developments in the luxury segment. Journal International also asked international brands about their partnerships with American Express's international magazines Departures, Platinum and Centurion. Click here to see their statements.
Eye-tracking workshop at Journal International
| During the eye-tracking workshop at the Journal Loft Academy, Journal International investigated the behaviour and eye movements of readers of our publications | |
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E-publishing: reach new target groups online, via e-newsletter or mobile phone
Optimised media synergies use the right media for the right target groups: the Journal International editorial teams offer expertise in both print and online magazines.
Themes and topics are coordinated so that each reader feels at home, and each medium also focuses on its own individual strengths. The success shows – whether in the B-to-B section for retailers and business partners, or in lifestyle, beauty, family or business and finance. For the readers, the combined media worlds represent a genuine service of the future; for the the businesses, a real communications future.
In media networking, Journal International offers strategic coordination of the different worlds of modern media. There is an appropriate media concept for every reader to ensure the right format is chosen with the right design and the right contents. Journal International’s media experience, guarantee the optimum blend is delivered with top quality.
International news magazine focusing on charity
New launch for 2007: International news magazine focusing on charity, corporate social responsibility (CRS) and sustainability
Journal International is set to launch a neutral, international paper to bundle together information and news on the wealth of activities and initiatives in the fields of social engagement, charity and corporate social responsibility (CRS). HelpTheWorldNOW will be published for the first time this year in collaboration with Europe's leading online donation portal helpdirect.org.
