CASINO E-Journal

Concept

CASINO is the exclusive magazine for Spielbanken Bayern, a company operating nine casinos in Bavaria. The magazine’s main target group is 30 to 59-year-olds with an average household income of at least €2,500 per month.

In addition to being featured in separate displays in the casinos and laid out in nearby golf clubs, hotels and tourist offices, the magazine is also handed out at events and distributed via a VIP mailing list.

Published two or three times a year with a print run of over 50,000 copies, CASINO contains between 40 and 60 pages of news reports, articles on current trends and background pieces on leisure, style, celebrities and food – a broad range of topics tailored to the interests of its readers.

Featuring striking visuals reflecting the style of the Bavarian casinos and quality journalism in a register suited to the magazine’s readership, “CASINO” is an attractive publication for advertisers looking to effectively target a sophisticated, upscale audience.

The “CASINO” e-journal is available for online browsing at www.spielbanken-in-bayern.de.