CASINO

Concept

CASINO is the exclusive magazine for Spielbanken Bayern, a company operating nine casinos in Bavaria. The magazine’s main target group is 30 to 59-year-olds with an average household income of at least €2,500 per month. In addition to being displayed in the casinos themselves, the magazine is also available at nearby golf clubs, hotels and tourist offices, and is handed out at events and distributed via a VIP mailing list.

Published two to three times a year with a print run of over 50,000 copies, CASINO contains between 40 and 60 pages of news reports, articles on current trends and background pieces on leisure, style, celebrities and dining – a broad range of topics, which is specifically tailored to the interests of its readers. Featuring striking visuals reflecting the style of the Bavarian casinos and quality journalism in a register suited to the magazine’s readership, CASINO is an attractive publication for advertisers looking to effectively target a sophisticated, high-calibre audience.

The CASINO e-journal is available for online browsing at www.spielbanken-in-bayern.de.