Diners Club Magazin
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ConceptThe German Diners Club Magazin was the very first magazine in Europe for holders of the world's first credit card. Its discerning readers are still delighted with the magazine’s journalistic quality and exciting mix of global themes. The Diners Club Magazin is one of the most sophisticated customer lifestyle magazines in Germany, attracting readers who lead active, well-informed and glamorous lives.
In 2005 and 2008 the magazine received a silver BCP Award. Around 50,000 copies are sold each month, 70 percent as subscriptions by members of the German Diners Club; a truly remarkable proportion! The remaining 30 percent are sold in airport lounges and luxury hotels or are provided as in-flight reading material. Since 2006, travellers flying with Air Mauritius and Air Dolomiti have been able to enjoy the magazine above the clouds. Reader surveys reveal that each subscriber copy is read by an average of 2.3 people.
The Diners Club Magazin is published by PMI-Publishing, part of the JI-Group |
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