Glückstage

Concept

Familotel AG is a marketing cooperation that now includes 52 three- and four-star hotels in five European countries. The magazine Glückstage, for Familotel guests, is published every six months in a print run of 60,000. Available in a total of 2,500 family hotel rooms and holiday apartments, sent directly to interested parties and subscribed to by a large number of paediatricians, midwives and (soon!) gynaecologists, each issue of the magazine reaches around 100,000 families.

Parents with babies and children up to the age of about six form the main target group of Glückstage. The magazine, which is largely independent, presents new products and books of interest to parents, plus a wealth of useful information. It reports on holiday destinations, discusses the important topics of nutrition and exercise, profiles celebrity parents and allows authors to share their entertaining and insightful parenting experiences. The finished product represents a wealth of interesting new perspectives on being a parent. The little ones have their very own page too, with games, puzzles and fascinating facts and ideas.