DEVELOPING CONCEPTS TO ENSURE CUSTOMER RETENTION REMAINS AFFORDABLE 

Journal International carries out detailed analyses of potential for all its clients. Publication frequency, reach, target group and analysis of any rival publications are all important considerations. On the basis of these parameters, we advise clients on pricing models, research suitable advertising partners, and, together with the client’s marketing department, explore the possibility of cooperative advertising agreements and put together materials to ensure successful advertising sales.  

As a publisher, we never promise the impossible. The initial analysis determines the feasibility of a refinancing model. As such, in-depth research by an experienced publisher, such as Journal International, will often uncover unexpected financial potential. Our sales representatives then ensure that the publications are successfully marketed to potential advertising customers.