THE FUTURE AND VALUE OF COMMUNICATION - THE SUBJECT OF “WERTZEICHEN SETZEN!” (MAKE A MARK!), THE CURRENT BOOK BY BÉLA ANDA, W&V EDITOR IN CHIEF JOCHEN KALKA, AND JI GROUP PUBLISHER STEFAN ENDRÖS  

What will be the defining characteristics of communication in the future? How are blogs and social media platforms, such as Twitter, changing the media world? What role will journalism play in the future? Answers to questions such as these decide the success or failure of media, communication campaigns and PR. This book provides discussion, suggestions and a quest for answers.